Early on in business when significant growth is beginning to occur, business owners may find it impossible to carry out marketing activities themselves.
However, until then, every small business owner should manage their own publicity.
When you’re building your image, it is essential that you are the one booking interviews, making connections, and making things happen because in the beginning, every detail matters in developing what will be your public “image”.
You don’t want to hand off that essential process to someone else in the very beginning.
